Let's begin with the obvious: It involves casually (but respectably) dressed “young” people consuming copious amounts of coffee through the day, getting paid to think all day and keeping the banter going with the Receptionist – whose idea of fun is to play Marilyn Manson on bleak Monday mornings.

So what does a Branding 2.0 Consultancy actually do?

On a serious note, we help companies deal with the changing landscape of empowered customers by creating an integrated branding package incorporating various platforms of customer conversation. To elaborate; we have two main roles:

1. To understand the online conversation around your brands and to respond to it.
2. To engage with the customers of your Brands to either start conversations around it or for existing conversations – giving it a direction

In addition to the above we also tap industry trends, identify opinion leaders, and help you take advantage of engagement opportunities– be it by creating and managing a blog/facebook page, organizing offline events for you to engage with your customers or simply arranging a social media promotional campaign around a product launch / event, the works basically. But what makes us so deadly effective at our work is our carefully crafted work schedule which allows an hour of unhindered brainstorming in our “idea room” to churn out the most unthought ideas possible, “Heck if 3M can make it big so can Drizzlin”, is our belief.. And yeah the endless cups of coffee we consume sure help!