Drizzlin Media Blog

More often than not.. I feel that branded presence on the social web is as static as a bill-board! This indeed may sound odd, especially since the social web was meant to be an anti-thesis to such ‘traditional’ forms of advertising (a 2 way conversation, ideally with the brand listening and interacting with its set [...]

“Organizations still are in the process of learning how to communicate their CSR to external stakeholders while engaging with their audience in a meaningful way.” Cristiana Peruzzo is a Corporate Social Responsibility specialist with a diverse range of experience in the corporate and non-profit sectors across Europe and the US. Her work for companies has [...]

“What’s the real return from my Facebook page?” A common question on every marketer’s mind while engaging on Facebook. Until now, this has always been a difficult question with no precise answer. The platform is definitely very attractive for marketers as it has more than 43 million users from India that makes it the #2 largest [...]

We’ve been learning a bit about the motivation and behavior amongst corporations with respect to their sustainability practices. We think that new media is creating an additional pressure on brands by bringing in greater transparency in their practices.