Tag Archives: ROI

Why we seem to only be measuring our lack of understanding of this medium ???

7 Oct

I stumbled upon this interesting video recently this indeed is extremely relatable on several accounts! It completely captures the scenario most brands would find themselves in- trying to define why they are here, what they should be doing and how should they be measuring it?

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“Some went to marketing schools but probably didn’t clear their exams”

28 Apr

Jason and Sabir, two of our very smart boys, went on to an expensive tour to IAMAI – 7th Marketing Conclave. Let’s find out a bit about why they actually went and see if they did anything remarkable there. Our very special inquisitive employee, Kavita  was put onto this task. Questions thrown at them were [...]

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