Times they are a-changin’

*Hummm* – *mmmmmm* – *humm*

Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.

That’s right. You know they are.

It’s inescapable. In every generation, in every field.

The revolutionary becomes the system.

The innovators of yore become the Stilfers they fought

The rebellion of thought is always the birth of the new conservative ideology.

Advertising, the wild child industry of India, the times, you know it, they are a-changin’.

Buzzwords and hype come and go. India has been waiting for the digital advertising revolution, but what it got was mostly fancy banner ads. A smattering of good website, a little tech innovation and most recently, the social media bandwagon.

But the Revolution is in the air, it is. The hounds are closing in on its scent. The digital geniuses have tasted blood, even if it was just a nick.

Take a close look at the Indian Interactive Advertising space and you see an unusual breed of people – people who ignore words like CPC,  people who take technology as seriously as communication and mix design with social media. People not constrained by the old titles and roles.

Yes. It may take a little while longer. But we’ll wait.

We’ll wait for them to catch up.

Best Loyalty Campaign - Xbox 360 and the Kung Fu Pandit (Bronze)

For Drizzlin Media,

Sharan Tulsiani