Airtel
The Impatient Ones, A Web Series Featuring Youth Icons.

Business Need: Adopt digital practice to reinforce Airtelís brand association among youth.

Our Solution:
  • Conceptualized and executed an online show 'The Impatient Ones' that featured three youth icons as go-getters who symbolize today's youth - hungry for achievement and constantly on the look out for services that are bigger-better-faster.
  • Powered digital assets promoting the show on Facebook, YouTube and Flickr.
  • Online show was covered and mentioned on several online properties by building in a strong outreach program.
  • Increased level of interaction by 200% during the tenure of the campaign.