The Impatient Ones, A Web Series Featuring Youth Icons.
Adopt digital practice to reinforce Airtelís brand association among youth.
- Conceptualized and executed an online show 'The Impatient Ones' that featured three youth icons as go-getters who symbolize today's youth - hungry for achievement and constantly on the look out for services that are bigger-better-faster.
- Powered digital assets promoting the show on Facebook, YouTube and Flickr.
- Online show was covered and mentioned on several online properties by building in a strong outreach program.
- Increased level of interaction by 200% during the tenure of the campaign.