Brand Perception In Emerging Markets of India And China.
To conduct an online Brand Audit and Competitor Review
- Searched conversations that originated in India & China.
- Online Brand Track completed for chosen languages of English and Chinese.
- Analyzed back dated conversations of the previous year.
- Understood volume, sentiment, key topics and influencers around Avaya products & the brand, as reflected in online conversations.
- Mapped conversations around Avaya’s competitors and the effectiveness of their marketing campaigns.