Avaya
Brand Perception In Emerging Markets of India And China.

Business Need: To conduct an online Brand Audit and Competitor Review

Our Solution:
  • Searched conversations that originated in India & China.
  • Online Brand Track completed for chosen languages of English and Chinese.
  • Analyzed back dated conversations of the previous year.
  • Understood volume, sentiment, key topics and influencers around Avaya products & the brand, as reflected in online conversations.
  • Mapped conversations around Avaya’s competitors and the effectiveness of their marketing campaigns.