Connecting With Health Conscious Kitchens
Create clutter breaking messaging, highlighting the health benefits of
Canola Oil over other popular cooking mediums, driving consumer preferences
- Conduct Focus group studies to understand the target audience deeper
- Develop experiential content engaging with the target audience on select themes such as;
- Fitness and Canola Oil- emphasize the healthy aspects of Canola as a cooking medium
- Canola Oil and Cooking- dispel myths about its usage and also showcase its varied usage. A focal point would be to demonstrate the ease with which healthy meals can be prepared using canola oil.
- Integrate online and offline initiatives to create holistic experiences for the consumer