Hudson
Connecting With Health Conscious Kitchens

Business Need: Create clutter breaking messaging, highlighting the health benefits of Canola Oil over other popular cooking mediums, driving consumer preferences

Our Solution:
  • Conduct Focus group studies to understand the target audience deeper
  • Develop experiential content engaging with the target audience on select themes such as;
    • Fitness and Canola Oil- emphasize the healthy aspects of Canola as a cooking medium
    • Canola Oil and Cooking- dispel myths about its usage and also showcase its varied usage. A focal point would be to demonstrate the ease with which healthy meals can be prepared using canola oil.
  • Integrate online and offline initiatives to create holistic experiences for the consumer