(A Book By Nandan Nilekani) imaginingindia.com As A Two-Way Discussion Platform.
To create an interactive digital asset to promote launch of book by Infosys Chief Nandan Nilekani.
- The site was divided into separate sections, each carrying a particular idea that was open to comment by users.
- Hosted authorís blog on the site, which allowed users personal interaction with the author.
- 25 influential bloggers across the globe were approached with an offer to review the book.