Imagining India
(A Book By Nandan Nilekani) As A Two-Way Discussion Platform.

Business Need: To create an interactive digital asset to promote launch of book by Infosys Chief Nandan Nilekani.

Our Solution:
  • The site was divided into separate sections, each carrying a particular idea that was open to comment by users.
  • Hosted authorís blog on the site, which allowed users personal interaction with the author.
  • 25 influential bloggers across the globe were approached with an offer to review the book.