To Design an Interactive Digital Communications Strategy Across Multiple Language Clusters.
Communicate new brand positioning online
- Designed a Communication Strategy in seven languages to build awareness around the new brand positioning idea - PC’s Make Life More Fun.
- Drove preference for the IDEA products through an engaging & differentiated proposition of fun.
- Blogger Identification Architecture was created to help identify eminent bloggers from various genres.
- Bloggers in association with Lenovo conducted product reviews and contests.