LENOVO WORLDWIDE
To Design an Interactive Digital Communications Strategy Across Multiple Language Clusters.

Business Need: Communicate new brand positioning online

Our Solution:
  • Designed a Communication Strategy in seven languages to build awareness around the new brand positioning idea - PCs Make Life More Fun.
  • Drove preference for the IDEA products through an engaging & differentiated proposition of fun.
  • Blogger Identification Architecture was created to help identify eminent bloggers from various genres.
  • Bloggers in association with Lenovo conducted product reviews and contests.