SBI Cards
Online Brand Track for Indiaís Largest Bank.

Business Need: Turnaround SBI Cards online Brand Perception

Our Solution:
  • Conducted audience profiling to understand key demographics, geographies, interests and other brands they engage with.
  • Designed a comprehensive Content Strategy based on insights from audience profile for tailor made offerings to individuals.
  • Improved response time and invoked feedback. Thereby, enforcing SBI Cardís perception as a consumer responsive brand.