American Cowboys Meet Indian Bikers
To develop online brand positioning for their audience in India.
- Created a visual identity for the iconic brand, ‘Wrangler’ to complement our digital strategy localized for Indian audience.
- Strengthened the Raw Cowboy association by connecting the brand with Tough Indian Bikers.
- Designed applications and created a branded identity for social platforms.
- Extended the brand proposition by creating a grungy raw look as a unifying factor across all digital assets.