American Cowboys Meet Indian Bikers

Business Need: To develop online brand positioning for their audience in India.

Our Solution:
  • Created a visual identity for the iconic brand, ‘Wrangler’ to complement our digital strategy localized for Indian audience.
  • Strengthened the Raw Cowboy association by connecting the brand with Tough Indian Bikers.
  • Designed applications and created a branded identity for social platforms.
  • Extended the brand proposition by creating a grungy raw look as a unifying factor across all digital assets.