Kung Fu Pandit, A Mascot For Gamers In India.
To create user generated content tailored for gamers in India.
- Conceptualized Kung Fu Pandit, as brand face for online presence in India.
- Key influencers such as Celebrities, Media personalities & prominent journalists, endorsed Kung Fu Pandit.
- Live coverage of launch event over social platforms like Twitter & Facebook.
- Designed a Content Strategy involving exclusive gamer nights, contests and new product announcements.
- Complemented Content Strategy with online advertising.