XBOX 360
Kung Fu Pandit, A Mascot For Gamers In India.

Business Need: To create user generated content tailored for gamers in India.

Our Solution:
  • Conceptualized Kung Fu Pandit, as brand face for online presence in India.
  • Key influencers such as Celebrities, Media personalities & prominent journalists, endorsed Kung Fu Pandit.
  • Live coverage of launch event over social platforms like Twitter & Facebook.
  • Designed a Content Strategy involving exclusive gamer nights, contests and new product announcements.
  • Complemented Content Strategy with online advertising.