Sure, social media is fun and exciting, but we do like to observe a few ground rules:

• Let’s never manipulate the system: we aren’t in the business of artificially spiking the volume of conversation around your brand; we can help you do things that may kick-start a conversation, but if you are looking for people to bombard the online world with anonymous blog-posts praising your brand to the skies, or worse, bad-mouthing your competition, sorry, that’s not us.

• Let’s maintain transparency: the people we approach deserve to know we are doing it on your behalf; we do not believe in pretending otherwise.