Increase the reach and following of Ashoka University’s social media platforms.
Organic social content combined with a paid media strategy and amplification to fetch better ROI.
WHAT WE DID
We deep dived in to their current organic and paid social media strategy and content, to identify potential opportunities and tactics to increase posts reach and engagement. With the insights gathered strategically amplified the posts on Twitter and Instagram to get better traction.
HOW DID IT HELP
In a span of 7 months the Instagram following increased 31% while the Twitter community almost doubled in this span of time.