We acted as the Social Command Centre for Microsoft APAC, and our counterparts across 11 countries worked seamlessly with each CMO to execute social media campaigns and day-to-day community management. We provided localized knowledge and expertise to populate and manage content in the social media calendar, and also deep dived into trends, competitors’ insights and analytics, to create our social media strategies. We further amplified our content across all major social platforms to ensure they reach our intended target audience.