Building an insightful database & understanding a specified product or service based on publicly available online sources
Understanding user sentiment about Microsoft Azure
WHAT WE DID
We analyzed user conversations across digital media mentioning Azure and related keywords in Singapore, Indonesia, Korea and Malaysia to understand the user perception and sentiment regarding Microsoft Azure.
HOW DID IT HELP
This helped Microsoft Azure to understand the major topics of discussion along with audience perception to develop their brand communication based on the analysis.