SOLUTIONS
Social Media Campaign
SERVICE DESCRIPTION
We partnered with FP7 McCann Dubai to hijack the Wall Street Bull’s 'most checked balls on earth' #tag to raise global awareness of Testicular Cancer on behalf of The Testicular Cancer Society.
CLIENT NAME
Wall Street Balls
Drizzlin Media’s ‘Wall Street Balls’ Campaign Takes On Testicular Cancer with A Light-Hearted Twist
WHAT WE DID
We leveraged the fact that thousands of tourists flock daily to the iconic Wall Street Bull statue in New York to touch its testicles, uploading the interaction on popular social media platforms. Spotting this opportunity, we utilized geotagging, along with text and visual recognition software to isolate relevant posts across platforms and generative AI to craft humor-driven, personal responses in multiple languages. We were able to identify millions of posts across the world and interact with them in real-time.
HOW DID IT HELP
With zero media investment, this campaign reached 2 million users from 21 countries, generating over 21,000 unique conversations around testicular cancer. Using humor and wit we managed to raise awareness amongst our target audience about a serious topic in a language that was comfortable and familiar to them.
