Deep dive into how audiences perceive your brand and understand how willing they are to engage with your brand's products

Building an insightful database & understanding a specified product or service based on publicly available online sources

Gaining reliable insights about your competitors in specific fields. Helping you to adjust, refine and stay ahead of the competition

Providing knowledge to enhance your understanding about a particular topic across countries

Providing in-depth knowledge of existing audiences and their behaviour through persona-based mapping and ethnographic studies

Identifying an influencer’s key voices of a particular brand or specific situation. To get insights of who they are, whom they influence, the impact of their content, etc.

Leveraging the digital footprint of mainstream media and digital-first media channels to communicate your story.

Leverage your employees and their community to communicate the brand story authentically and connect with your audiences directly.

Creating a social media strategy and developing content aligned with it

Picking on a socially intense message and developing a way to communicate the same in an engaging way

Using local knowledge and language converting the content for local needs.

Identify Crisis Scenarios Crisis Matrix Escalation Process Communication Guidelines